Where it started
The year was 2018, and for the first time I decided I wanted to know what it means to be an investor. I didn't have a lot of money, so I looked at what was actually available to someone starting small — read about it, watched YouTube videos, asked people in my network what they thought. That's how I landed on Wealthsimple.
I wasn't picking stocks myself. Most of it went into ETFs — exchange-traded funds, which are basically a bucket of stocks from different companies rather than one single company. So my exposure was minimized from day one.
Looking back, that entire stretch was a knowledge hunt: what is risk reduction, what is an ETF, what's the difference between managed and self-directed. All of that groundwork mattered more in the long run than I realized at the time.
The question that mattered more than the returns
Once the knowledge part was out of the way, I had to answer a harder question: how much could I actually afford to lose?
Everyone comes to investing picturing compound interest — money in, money grows, and all that. But investing is a gamble, and the stock market is an unwieldy beast. Sometimes it rewards you for putting money in. Sometimes it penalizes you for it.
If you come in already knowing you might lose the money, you set your expectations right — and that's what makes you a steady investor. When the market dips, you don't panic and make reactive decisions. You stay proactive instead of reactive, and that's the actual skill of investing, more than picking the right fund.
So: decide how much you can afford to lose. Say yes to a number — even $100 a month. Then set up automatic withdrawals so the money leaves your account without you having to talk yourself into it every time. You set it once, and it becomes out of your hands.
Why this matters more for women
For women especially, you must have investments in your own name — not your husband's, not your parents', not a sibling's or spouse's. Our financial lives get interrupted more than most, and investing is one of the better shock absorbers available. It's a safety net you built yourself, with knowledge nobody can take away from you.
That's really the whole case for staying knowledgeable instead of handing the whole process to someone else: you can outsource the execution, but not the understanding. The understanding is what stays yours.
Field notes: how to start investing this week
- Do the knowledge hunt before the money hunt. Before you open any account, get comfortable with the basics — what reduces risk, what an ETF actually is, and whether you want something managed for you or fully self-directed.
- Decide your number — the amount you can afford to lose, not the amount you hope to gain. Set your expectations around risk first, and you'll stay steadier when the market inevitably dips.
- Automate it so willpower isn't required. Set up a recurring transfer at an interval you're comfortable with, and let the system carry the discipline instead of you.
- Read one real book on it. Beat the Bank: Getting Your Fair Share of Investment Returns by Larry Bates is a genuinely useful Canadian primer on fees, ETFs, and why staying self-directed and informed pays off over time — a solid next step once you've got a platform set up.
The reminder
There's a quote that says the best time to plant a tree was twenty-five years ago, and the second-best time is now. Compound interest works the same way — it rewards the people who started, not the people who waited for the perfect moment.
Stay knowledgeable, stay grounded, stay proactive. Get those three right, and your journey as an investor will be good. Maybe not perfect — but good. And in your own name, on your own terms, that's more than enough to start.
If you haven't started yet — today is still the best time.
Until next time,
In the margins · Let's chat
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