SheisFEM — Female Earning More — started with a reckoning. I was finishing my Master's in Entrepreneurship and Innovation — while working full-time, because stopping wasn't an option — when I sat down one day and realized I didn't have enough saved to pay for my own program. I'd need a student loan. After four or five years of steady income, I couldn't account for where a single dollar had gone.
That feeling was humbling in a way I didn't expect. Not just the money part — the blind spot. The fact that I had been moving through my financial life on autopilot, fully unaware, and completely unprepared for any kind of shock. I hated that. So I did the only thing that felt natural: I got curious. I started talking to my friends, asking uncomfortable questions, finding resources, and slowly — one decision at a time — started actually paying attention to my own money. Some of those decisions were good. Some weren't. But every single one taught me something, and that's when the awareness started compounding.
What surprised me was how universal it was. Almost every woman I spoke to said the same thing: I don't really manage my money. I know I should know more. I just don't know where to start — or who to trust. And underneath that, shame. Shame that they didn't already know, at their age, at their income level. SheisFEM was built to stand in that gap. To be the friend who's a few steps ahead — not a lecture, not a course, just an honest platform where the first step, and every step after that, feels possible.